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Welcome to Ultra

Ultra is an application development platform within Flipkart application offering an open window for external companies or organizations that are existing or may want to become Flipkart business partners. Ultra will help Flipkart’s business associates in offering a development platform for merging their applications within Flipkart application and provide a variety of services to the customers. It will help Flipkart customers to get access to a single shopping destination. It is an idea designed to pave new ways for users to interact with any external application within Flipkart with security and trust. This can help Flipkart business partners (such as, MakeMyTrip, Phone Pe and so on) in getting closer to one of the largest user base in the country by opening their services like booking tickets, bill payments and others for the users. It will further help Flipkart present an ultimate shopping experience to its customers by launching convenience services such as online ticketing, online payment of bills, so on and by including more business categories indirectly into its domain.

Ultra involves on-boarding of the companies or organizations who specialise in the categories like travel ticket reservations, booking online movie tickets, paying online bills and more to improve their customer base through Flipkart. Ultra redirects a user to the partner application within Flipkart and grants the entry based on the user’s Flipkart login credentials after seeking permissions from the user to share the data further. Post the successful transactions between the user and the partner, the user can check the status of these activities in Flipkart application.

Using Ultra as a development platform will allow Flipkart partners to open their doors to over 100 million handhelds in the country. Ultra supports a wide variety of technologies from the most basic web applications to very advanced technologies powered by React Native, thus, provides ample room to grow and develop unique skills while keeping entry barrier low such that it’s not overwhelming.

About Ultra

In Ultra, we have set up a minimal viable process required to onboard a partner keeping below ethos in check:

  • Swift onboarding
  • Data security
  • User privacy
  • Customer experience
  • Application performance

We have also taken strategic product decisions which has shaped Ultra in offering following services to partners:

  • The partner will build and own user experience over the purchase funnel.
  • Flipkart will control discovery of applications.
  • Only logged-in users can access partner applications.
  • The partner will also build and own fulfillment and post purchase experience.
  • Partner will answer all customer support related queries.